Hi. I’m Jake and this is Rooted NV. Rooted NV was started out of my passion for the Silver State and love for the Nevada wilderness. I was born and raised in Reno, Nevada, and my family migrated here from Basque Country, Spain, back in 1913.
Growing up here, I learned early on that Nevada isn't just a place on a map; it's a way of life. It’s the weekends spent off-roading in the dust, the quiet mornings fishing our lakes, and the nights spent camping under a massive open sky. Now living in Carson City with my own family, I wanted to build a brand that celebrates those adventures. Rooted NV is for everyone who respects the land, loves the hunt, and finds peace in the middle of nowhere.